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Holiday Retail: Exuberant Shoppers, Race to Stock Shelves, Inventory Gaps

December 24th, 2019 Leave a comment entertainment, licensing and merchandising, retail, toys Ira Mayer

Looking to 2020 From the Intersection of Pop Culture, Marketing & Consumer Research

December 17th, 2019 1 Comment licensing and merchandising, marketing, retail Ira Mayer

Creativity, Craftsmanship and a Sense of Humor = Standouts at NY Gift Shows

August 16th, 2019 Leave a comment art licensing, food & beverage, handcrafts, licensing and merchandising, lifestyle marketing, marketing, packaging, retail Ira Mayer

Can You Name These 15 Licensed Properties? (Hint: Ira Isn’t Licensed.)

June 26th, 2019 1 Comment Uncategorized Ira Mayer

7 Takes on Licensing Expo 2019

June 12th, 2019 2 Comments advertising, entertainment, licensing and merchandising, lifestyle marketing, marketing, toys Ira Mayer

Ira Surfs the Trends at NY Toy Fair

February 17th, 2019 Leave a comment entertainment, licensing and merchandising, marketing, toys Ira Mayer

Trend Surfing at February 2019 National Stationery, NY Now & Surtex Shows

February 7th, 2019 1 Comment convenience, entertainment, licensing and merchandising, lifestyle marketing, marketing, packaging, retail Ira Mayer

Trending Up At NY Now Gift Show

August 14th, 2018 Leave a comment advertising, licensing and merchandising, marketing, packaging, retail Ira Mayer