Mayer On Marketing & Licensing by Ira Mayer

RaugustReports: A Blog by Karen Raugust; published twice weekly

LIMA Licensing Blog from Licensing Industry Merchandisers Association


The Licensing Business Handbook, by Karen Raugust. Step-by-step guide for licensors, licensees, licensing agents, and others, providing detailed information on payment structures, contracts, intellectual property protection, strategic considerations, and much more.

Inside Licensing, twice monthly, for members of the Licensing Industry Merchandisers Association

Li©ense! Global, daily newsfeed plus monthly magazine, daily newsfeed; emphasis on U.K. and Europe

The Licensing Letter; free Licensing Advisor appears three times weekly; paid subscription The Licensing Letter monthly

LIMA Newslinks; twice weekly abstracts of articles in general and business media from Licensing Industry Merchandisers Association; e-mail to subscribe

Total Licensing; magazines: Total Licensing (quarterly); Total Licensing UK (annually in the fall); Total Licensing Australia (annually in March); Total Art Licensing (January and May); Total Brand Licensing (quarterly). Also: Total Licensing Report, focusing on U.K. and Europe


Global Licensing Survey from trade association Licensing Industry Merchandisers Association
Published annually in June (free to members; also available for purchase)

Retail Sales of Licensed Merchandise from The Licensing Letter
Domestic data published annually in March; global data published annually in June (subscription required)

Top 150 Global Licensors, 2015 (Source: Li©ense! Global)

Top International Brand Licensing Agencies, 2015 (Source: Li©ense! Global)


2016 Top 250 Global Retailers (Source: National Retail Federation)

2016 Top 50 Fastest Growing Retailers (Source: National Retail Federation)

2016 Top 50 E-retailers (Source: National Retail Federation)


Advertising Age 200 Leading National Advertisers, 2015 (subscription required. Source: Advertising Age)

Authentic 100 (Source: Cohn & Wolfe)

Beauty Brands: Millennial Women’s Top 25 (Source: Bank of America – Merrill Lynch, via Today)

BrandZ Top 100 Most Valuable Global Brands, 2015 (Source: Millward Brown)

Customer Loyalty Engagement Index, 2016 (Source: Brand Keys)

Forbes’s World’s 100 Most Valuable Brands, 2015 (Source: Forbes)

Interbrand Valuations Of 100 Best Global Brands, 2015 (Source: Interbrand)

Taking Stock With Teens 2016 — Top Five Clothing, Handbag, Footwear, Shopping and Beauty Brands (Source: Piper Jaffray)

Top 100 Most Powerful Brands Of 2016 (Source: Tenet Partners)

Top 10 Brands “On the Way Up” By Generation — Millenials, Gen X, Boomers, Mid-2016 (Source: Nielsen)

Top 50 Brands For Millennials, 2015 (Source: Moosylvania via Business Insider)

Top 25 Kid Brands, 2016 (Source: SmartyPants)

Young Love Kids’ Top 50 Brands, 2015 (Source: SmartyPants)

Young Love Moms’ Top 50 Brands, 2015 (Source: SmartyPants)

SPORTS* 20 Most Popular Jerseys, 2015 Season (Source: MLB)

NBA Top 15 Most Popular Player Jerseys, 2015 (Source: NBA)

NBA Top 10 Most Popular Teams For Merchandise Sales, 2015 (Source: NBA)

NFL Players Association Top 50 Player Sales, March 1-August 31, 2015 (Source: NFLPA)

NFL Players Association Top 50 Player Sales, March 1, 2016-August 31, s017 (Source: NFLPA)

NFL Players Association Top 50 Player Sales, March 1, 2016-November 30, 2016 (Source: NFLPA)

Walmart Top 25 Most Spirited Fans Of NCAA Teams, 2015 (Source: Walmart)

Walmart Top 25 Most Spirited Fans Of NFL Teams, 2015 (Source: Walmart)


13 Top-Earning Dead Celebrities, 2015 (Source: Forbes)

Annual Film Box Office, Domestic & Worldwide, By Movie (Source: Box Office Mojo)

*In order to provide a sense of long-term trends and performance, we do not delete prior years as new data becomes available.

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