Licensed Minions products will be everywhere in advance of the July 2015 release date for the Despicable Me spinoff, right in time for the all-important back-to-school season. The question for licensees and retailers is whether the Frozen short that Disney is releasing in front of Cinderella next month, and the complementary marketing the Disney machine will undertake until the next full-length feature, will keep Frozen dominant right through to the next movie or whether Minions can steal share of market the way Frozen did from Barbie, American Girl, and just about every other doll on the market in 2014.