Not all toys are packaged with clear advice what age they’re for, and often for good reason: Aging toys up and down continues to be a trend.

Sometimes it works – Transformers have collectibles for adults, a main line for kids, and a third line for preschoolers. Hasbro is using that as a model for My Little Pony.

The question that every toy company takes into account before aging down: Will they lose their core audience when baby brother or baby sister starts playing with the same characters?