Will Marvel step up its co-branding? Allow more flexible use of its characters? They already co-brand with Mattel’s Matchbox; will they do the same with Hasbro’s Transformers?

You could argue that Transformers are already their own characters with their own personalities (so to speak). But Hasbro’s Super Hero Mashers line lets kids take Transformers, Marvel, Jurassic World, Star Wars, and other figurines apart to mix and match body parts, outfits, and weapons.

Will other studios allow similar use? Kids always took their toys apart anyway – in this case, is Hasbro just facilitating a play pattern that hasn’t been officially recognized before?