Nickelodeon has about 100 new SKUs of SpongeBob merchandise in conjunction with “The SpongeBob Movie: Sponge Out of Water,” due February 6th. Nick’s Manuel Torres, SVP Global Toys and Publishing, estimates there are about 2500 SKUs for the entire SpongeBob line worldwide.

IMG_1439Coming off a soft year preceding the movie release, the company is hoping for a 2-3 time bump in merchandise sales this year over last, including international promotions.

Among the more unusual items added to the lineup for the movie: Scented pens, pencils, and markers, available at Justice stores, and a SpongeBob Movie Projection Watch being sold for $10 by Avon. The watch features changeable faces which can be projected out the side of the watch.

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