Does it really matter if Woody Allen ever delivers an online video series for Amazon? It’s hard to say how tongue-in-cheek Allen’s quote to The New York Times was, but it could well be it should be taken at face value: “I don’t know how I got into this. I have no ideas, and I’m not sure where to begin.” The Times headline on the story was what Amazon was really after: ‘Allen Deal Reiterates Amazon’s Intentions.’ The presence of Allen’s name on its roster ups Amazon’s profile in its battle with Netflix over attracting the best and brightest. It’s not that Allen generates big box office at the movies; but few artists (especially at 79) carry as much prestige in the creative community Amazon needed to reach.